THE recent chill in the UK has left us all wrapped up in as many layers as we can put on our bodies – but that doesn’t mean we don’t want to look stylish.
Thankfully, a fashion fan has found the perfect buy in Asda to keep you warm and make any outfit look good.
Cait has fashion fans racing to Asda[/caption]
She found the perfect cosy scarf to keep you warm and look stylish this winter[/caption]
Cait took to social media to show off the latest winter essential and it was so nice she was left with just one issue – which colour to buy.
In the video, the fashion fan headed to her local Asda where she spotted the £14 scarf.
It currently comes in four colours – olive green, grey, cream, and black.
The scarf is oversized to keep your neck toasty and has fringe edging for some extra detail.
To finish, it also has a pocket on one end of the scarf making it look much more expensive than its £14 price tag.
Cait wrote: “Asda George, new in scarfs are so comfy and soft.”
It comes just in time as the weather in the UK has taken a drastic dip this week.
While the scarf is practical and keeps you warm – it also looks super stylish with any outfit.
Many people were in love with the design and it seemed the olive green scarf was a particular hit with Cait’s followers.
Currently, the scarf isn’t available to buy online so you’ll have to head to stores to grab one.
The clip posted to her TikTok account @caittalks has since gone viral with over 439k views and 39k likes.
Fashion fans were quick to take to the comments claiming they needed to grab the scarf for themselves.
One person wrote: “I’m off to Asda now!”
Another commented: “The green one looks so good though.”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
“Love this!! I’m off to Asda now,” penned a third.
Meanwhile a fourth said: “These look so cosy.”
“Omg I truly need,” claimed a fifth.
Someone else added: “Do I need to dash to Asda now.”
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